What is the School of Bite?
The RTA School of Bite (S.o.B.) is a collaboration between broadcaster BiteTV, Ryerson’s RTA School of Media, the RTA Transmedia Centre, the Information and Communications Technology Council (ICTC) and the Bell Broadcast and New Media Fund. S.o.B. is an experimental initiative that seeks to discover the future of media by nurturing a select team of creative individuals towards producing new media programming using comedy to engage audiences across multiple delivery platforms.
S.o.B. is a transmedia comedy lab. It is the intention of the RTA S.o.B. to explore the potential for a select creative team to envision and produce new concepts in comedy programming that leverage and demonstrate the possibilities for reaching audiences using digital media platforms. We are looking into the future of media by considering the future of funny.
The RTA S.o.B. program will choose 10 participants and provide support and expert mentoring, funding, production resources and seminars/workshops. Support will be provided with creative meeting space, production facilities and technical expertise via Blue Ant Media (BiteTV’s parent) and the RTA School of Media.
Initially, the group will operate in the manner of an ideation lab, generating ideas in content and delivery with the intention of finding new ways to reach modern audiences using comedy. Once the ideas have been refined to practicality, the group will evolve into something akin to a production company with the RTA S.o.B. serving an “incubator” function. S.o.B. is looking to produce 5 well-developed ideas to a point where they can be “field tested”, after considered promotion, through suitable distribution channels, some or all of which may be supplied by BiteTV.
The RTA S.o.B. is seeking to explore the future of media by nurturing a select team of creative individuals (10) towards producing new media programming using comedic storytelling to engage audiences. Program information and prototype projects will be featured on BiteTV’s S.o.B. web page as well as through RTA’s Transmedia Centre site. The ICTC will be conducting concurrent research into new media skills development using S.o.B. participants as a test group.